Target Social

Over the past year and a half, I’ve helped shape and create content across Target’s social channels, leading everything from concepting and creative development to directing talent and overseeing shoots. A big part of my role has been finding ways to tell engaging, platform-specific stories that connect with our audience while staying true to the brand. I also led the video strategy for the relaunch of Target Style, helping define its look, feel, and content approach across social. Working with lean teams and budgets has pushed me to be resourceful and hands-on, balancing trend-driven ideas, editorial storytelling, and strong creative execution.