Target Perfectly Picked

For the Perfectly Picked campaign, I developed a series of social-first video assets that extended the campaign's core story through a more relatable, platform-native lens. Produced alongside the larger campaign shoot, the work leveraged the same talent, wardrobe, and hero products through a nimble, cost-effective production model that maximized existing resources while creating original content for social audiences. I concepted, pitched, directed, and shot each piece, creating stories that complemented the broader campaign and drove deeper engagement through authentic, social-first storytelling.

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