Woolrich for Target – SociaL

For the launch of the Woolrich for Target collection, I directed and filmed a series of social-first videos and photos, including a nature-inspired mockumentary featuring singer-songwriter David Kushner and Stella the sheep. I captured two rain-soaked street interviews with David Kushner and Lauren Wolf in Lower Manhattan, adding a raw, authentic layer to the campaign. Additional content included stylized collection showcases and a playful stop-motion sheep video. I handled all aspects of production—camera operation, talent direction, art direction, and sound—working solo to deliver high-impact visuals on a tight timeline.