Target Spring & Easter Campaign

I concepted and directed six vibrant social spots for Target’s Spring and Easter campaign, spanning categories like tabletop décor, patio styling, Easter baskets, seasonal candy, and family apparel. A key deliverable also showcased Target Circle 360’s same-day delivery service. Each piece was captured using motion control to ensure precision and consistency across scenes. I collaborated closely with Target’s internal post team to integrate animated characters via VFX, bringing playful energy to the final visuals.

From concept to execution, I led talent direction, scene art direction, and technical production to deliver a cohesive, high-impact seasonal rollout.

Director / AD: Mike Greenwell
CD: Karah Bausch
AD: Rio Sponslier
DP: Eric Vera
CW: Carolina Sotola
Producer: Laura Utphall
VFX: Nate Trigg, Glen Faught