Target Social Content & Target Style Relaunch

Over the past year, I’ve led creative production for Target’s social channels, crafting engaging content that resonates with their audience. My role spanned shooting, talent direction, and art direction—often working with a minimal budget and a lean crew. I also spearheaded the video strategy for the relaunch of Target Style, shaping its visual identity across platforms. This work reflects a resourceful, hands-on approach to storytelling, balancing brand consistency with fresh, trend-aware execution.