Target Run - Adult Beverage

We were tasked with creating a :06 spot that built awareness around Target now having adult beverages available in stores. We came up with the idea to build a basket cooler and shoot a practical moment where the viewer is quickly taken from a register in-store, to a stylized backyard. I built a 3D scene to Pre-visualize timing, lensing and the overall scale of everything.

CLIENT: Target

CD: Jon Erickson
Director: Mike Greenwell
CW: Aaron Muther
AD: Jess Martin
Producer: Katie Husband
DP: Bo Hackala
Stylist: Mark Wojahn
Lighting: Tasty Lighting Supply