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We were tasked with coming up with a promotional campaign for the Minnesota Lotteries Lucky For Life game where players can win $1,000 a day for life. We decided to create a commercial showcasing the lifestyle of a lavish over the top grandmother who is a Lucky for Life winner. This project consisted of Broadcast, Social Videos and Out of Home.

CLIENT: Minnesota Lottery

CD: Jeff Stevens
AD: Mike Greenwell
Digital FX: Luke Braith, 
Producer: Kathy Yerich

Photo Studio
Stockland Martel
DP: Nigel Cox